Entries from April 2010 ↓
April 30th, 2010 — Marketing, Uncategorized
MIT Tech Review has published its 2010 list of ten technologies that will change the world, and one of them is social television. Wonder why now; I first posted on the subject five years ago, and the research goes a lot further back. It seemed like a pretty cool idea back at the time — imagine connecting with those other wonderful people watching The Steve Wilkos Show! — but the more I keep thinking about it, the more it seems like a solution in search of a problem. Besides, with a combination of Twitter on a smartphone, hashtags and a TV, this isn’t even the only solution.
That TV remote on the picture above looks pretty much like a new Dell smartphone with Twitter on it.
Anyway, the article highlights work by a Media Lab’s research group: “Marie-José Montpetit, an invited scientist at MIT’s Research Lab for Electronics, has been working for several years on social TV–a way to seamlessly combine the social networks that are boosting TV ratings with the more passive experience of traditional TV viewing. Her goal is to make watching television something that viewers in different places can share and discuss–and to make it easier to find something to watch.”
A few years ago, John Batelle had a pretty cool idea of using online conversations around TV programs to rank shows in importance, the idea that has later materialized as Twielsen.
Sometimes, it feels like the TR suffers from the availability bias: two other technologies on the list are real-time search and 3D (mobile) displays.
Last year, they put Siri on the list, the same company Apple just bought.

April 30th, 2010 — Marketing, Uncategorized
I wish Google had a “Try Again” button that would fetch a new set of results based on the algorithm’s different set of assumptions about my search intent. The button would come in handy when I am stuck, can’t think of another way to rephrase my query, and don’t feel like manually combing through pages and pages of search results. Kind of the opposite of “I’m feeling lucky.”
(I wonder why all those pages are even there if 94% of people don’t ever venture past page 3, and those who do obviously aren’t impressed with the first 30 results. On the other hand, I’m also very curious about what site ranked last “of about 1,340,000,000″ for “love”, but Google won’t go past page 80. It’s so far down the list it must be filled with hate. Or indifference.)
To go back to the regular button or to revisit the original set of results, I would just empty the search box.

April 30th, 2010 — Marketing, Uncategorized
Advertising Balloons for Sales
Advertising balloons for sales is becoming quite the thing right now. Businesses everywhere are in need of some great marketing ideas and what other way to get that done by using advertising balloons to get that done. Advertising balloons offer some of the best buzz and creative appeal that you can find. Your business is sure to get tons of buzz generated. The balloons offer you the chance to use brightly colored ads to get and retain customers for your business.
Giant helium advertising balloon
Giant advertising balloons offer your business the chance to get the message you are trying to convey to your customers out there. Giant advertising balloons can be used for just about any business need. If you need to create a buzz to earn more customers or just to be reintroduced to a community, then you would be in luck when using a giant inflatable advertising balloon. These kinds of balloons will hang high in the air above your business allowing people from miles away to see the message you are wanting to get out there. This can generate a huge customer base for your business. Advertising balloons are an awesome way to get a new business out there to be seen by everyone in town.
Advertising balloons can be a very cost effective way to promote any kind of business. Opting to use inflatable advertising balloons is an awesome way to offer a promotion again at other times in years to come. The cost for securing these kinds of balloons can be cheaper than it does to run ads in newspapers and online.
Giant advertising balloons for sales
It does not really matter what kind of business you have or are offering to a customer. Giant advertising balloons are great for just about any kind of businesses and they get the job done. Advertising balloons are sure to catch the eye of customers and put a smile on their face while shopping your store.
Advertising Balloons For Sales is a post from: Advertising Balloons
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