Entries from June 2010 ↓

Benefits of Big Balloons for Sales and Marketing

A reputable advertising balloon company sells affordable inflatable balloons of all kinds for those in need of them. Inflatable’s are very flexible form of advertising in that they can be used for both special occasions such as grand openings, or for longer standing ad campaigns serving as a kind of branding for the company or service. They can be custom fit for the size of the organization or length of the campaign. They can also be economically replicated, and used on a small scale as well (small balloons with company branding can be a big hit with families of the customers), making them ideal walkaway marketing tools.

Advertising balloons increase visibility

A good balloon company also keeps all the quality items in stock, and can be shipped out immediately to customers under simple shipping arrangements. The use of big balloons for sale or advertising purposes also sets a very happy tone to the image of the business or its marketing theme. They are, in a word, conversation openers that dramatically advertise the basic message of a campaign. When advertising blimps are used, the unique aerial position and physical statement made by them stops human traffic and attracts eyeballs to the message contained on the balloon.

Because big balloons are typically inflated with helium, they are lightweight and make for objects that can be easily handled and maintained. Smaller advertising balloons and advertising blimps can be inflated by as few as one staffer in 5 to 10 minutes. Although helium may be an ongoing cost for re-inflation, the wide variety of styles and uses the balloons provide a flexibility that makes up for the marginal cost in maintenance. Advertising balloons are thus a very powerful marketing tool to consider for promoting a business.

Please call 1-800-791-1445 for more information on the benefits of big balloons.

Email us at advertisingballoons@gmail.com

Big Balloons Benefits is a post from: Advertising Balloons

Related posts:

1. Balloon Advertising
2. Advertising Blimps
3. Eye Catching Advertising Balloons

Oil-drenched birds pull the whale out of the Gulf.

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There’s a growing movement among people who think about and deal with pass-along content to abandon the term “viral” and start calling things “spreadable” instead. The argument in favor of the latter was first articulated by Henry Jenkins in his eight-part blog post a year ago and has since evolved through conference chats and discussions on blogs by Mike Arauz, Sam Ford, Faris Yakob and many others. This 70-slide deck is a nice, even if a bit overwhelming, summary; Sam has also laid out the main principles of spreadability and how they apply to marketing in a Fast Company article.

In this debate, I have found myself in a position of the guy whose job is to make sure the baby doesn’t tumble on the floor as the bathwater is being thrown out. To this end, I’ve just posted a piece on Forbes Marketshare blog where I’m trying to do a couple of things. One is to recognize that the debate is much more than a case of academic nitpicking of little consequence to practitioners. The other is to show that there’s mileage left in “viral” even if the term has long lost its original meaning.

I’m also happy I managed to sneak in not one but two references to 24.  All this and more in The Spreadable War on Viral Media.

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