Entries from September 2010 ↓

Balloons for all occasions

Large Balloons

Balloons for all Occasions

There are few objects that can carry as many different meanings as balloons can. They can symbolize a birthday or wedding, or they can be used for advertising purposes. They also come in all shapes, sizes, and colors as well.

If you are going to use balloons for advertising purposes, then you are going to want to make sure that you get large balloons. You want to make sure that you get something that can be seen from a distance. You may be surprised by just how much of any effect balloons can have. In fact, you may think that they are old fashioned and out of date when it comes to advertising. However, large balloons are still bringing in customers every day to car dealerships.

They still work because they are just not something that you see every day. If something is able to catch your eye while you are driving along, then you much more likely to take a look at that place. Another thing that many don’t think about is that the different types of balloons that can be made is ever expanding. If you need a balloon to be custom made for a specific purpose, then you are able to do that.

Now getting all of your balloons needs is easier then ever. You can simply order any balloons that you need from a number of different websites that specialize in this area. Search through these websites to find the ones that are able to offer you the best prices and the best service today.

We at Arizona Balloon would like to help you with your large balloons purchase.

Please call us at 1-800-791-1445 or email us at advertisingballoons@gmail.com .

Large reusable 7ft. balloon with Logo - $533.00

Large reusable 7ft. balloon with Logo – $533.00

 

We manufacture balloons in the USA using polyurethane – NEVER PVC! PVC is a known carcinogen!

Balloons for all occasions is a post from: Advertising Balloons

Related posts:

  1. Large Balloons for Promotions
  2. Large Balloons
  3. Advertising Your Business Using Giant Balloons

Does This KFC Logo Make My Butt Look Fat?

USA Today: ”Women on college campuses are being paid $500 each to hand out coupons while wearing fitted sweatpants with “Double Down” in large letters across their rear ends.”  Should’ve used the programmable LED G-strings instead.

See older KFC stunts; more butt-vertising.

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…and Statistics

If you haven’t been following, Bob “The Ad Contrarian” Hoffman posted Top 10 Double-Secret Unknown Facts About Advertising, a digital strategist shot back with his own interpretation of the “secret facts”, to which Hoffman replied, “Normally, I don’t bother answering annoying gnats, but this guy accused me of cheating. I spent a lot of time on this and was painstaking in getting my sources.”

You must be new here, Mr. Klein.

Hoffman and I had a similarly lovely exchange in the past: his numbers, my numbers, his graceful retort.  It was so much fun last time around that I couldn’t resist poking a stick into a few of his “double-secret unknown facts”.  Because, to quote Hoffman, “What I try to expose in this blog are the outrageous claims and misleading data.” It’s not that the numbers are not accurately cited, it’s that some important nuances are painstakingly omitted.

“Fact #1) 99.9% of people who are served an online display ad do not click on it.”

Yes, well:

Source: EyeBlaster via eMarketer.  Here’s the DoubleClick’s Benchmark report Hoffman probably refers to.

“Fact #2) TV viewership is now at its highest point ever.”  This announcement from Nielsen is Hoffman’s source.  Let’s look at it closely, especially at the pdf linked at the bottom of the announcement.  From the pdf, we learn:

Average viewership per day, persons 2+:
———————–
TOTAL DAY
1991-1992: 4:06
2008-2009: 4:49
———————–
PRIME TIME:
1991-1992: 1:12
2008-2009: 1:12

Not exactly an explosive growth.

And a related tidbit from Nielsen’s “TV Audience 2008″ report (pdf and a MediaPost article):

Number of available channels per average household:
1990:  33.2
2008:  130.1

Charting the two together, we get something along these lines:

(Chart source: Future of Media Report 2007 (pdf) and 2008 (pdf).)



“Fact #3) 96% of all retail activity is done in a store. 4% is done on line.” Hoffman’s source: US Census Bureau.

Let’s look at the US Census then.  Here’s the growth chart for e-commerce dollar volume for the past decade (click on it to zoom in). So far, pretty accurate, although one can say that last year the e-commerce volume was “highest ever”, kind of like the way Nielsen talks about TV viewership above.

Now let’s look at the footnote:  Electronic auction sales, mail-order sales and automotive sales are included in retail, not e-commerce. E-commerce also excludes “non-retail operations such as travel agencies, financial services, manufacturers, and wholesalers”.

Oh, and then there’s this: “Manufacturers led all industry sectors, with e-commerce accounting for 39 percent of total shipments ($2,154B) – up substantially for the seventh straight year.”  (US Census E-Stats 2008, pdf).

“Fact #10) TV viewers are no more likely to leave the room during a commercial break than they are before or after the break.” Hoffman’s source: Council for Research Excellence.

I’ve already looked at this study back in May. If you do the math, it turns out that probably only about 20% of the people are sitting in front of commercials not doing anything else, maybe paying attention.

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