Hats off to whoever came up with this: an ad for the Dante’s Inferno game (launches today) done in ASCII and hidden in Digg’s source code. Similar images were also placed on a few other sites. Each ad contains a password; collect all of them and enter them at hellisnigh.com (currently down) for something — which obviously can’t be very good for the humankind — to happen.
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I’m reading The Advertising Research Handbook.
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