I got my iPhone finally upgraded to 3.x.x and went on a buying spree, filling an entire screen with all sorts of photo apps that range from nifty (QuadCam) to awesome (DSLR Remote). And then I’m sitting there, thinking: if printers can have app stores and so can digital pens, why not digital cameras? All these apps that turn the iPhone into a usable camera — what if they all lived inside a device that was actually designed to take pictures?
Camera manufacturers keep competing on megapixel counts, but that’s largely a dead end. I’d take an ability to customize the device with a custom interface and features to suit my needs over a meaningless handful of extra megapixels every day.
AdAge ran a great piece the other day about the coming Internet of things. The appstorization is another part of the same trend; it’s about enhancing every day consumer devices with third-party software purchased through the devices themselves that turn these devices into something slightly new.
That’s the real magic of the iPhone — its endless pliability. It doesn’t really look like a phone, it doesn’t have any of the traditional phone’s affordances. It’s a screen and a button, and every new app you download from the store turns the device into a completely new thing: a Scrabble board, an air hockey table, a TV remote, an ocarina.
I don’t know if I want my camera double as a Scrabble board, but I’d try this app.
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I’m reading The Advertising Research Handbook.
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